For 30 years, if something has mattered to retailers, our surveys have measured it. The Retail Survey Group (RSG) is the retail industry’s leading provider of customer and employee surveys. Retailing is not just one of our areas of focus; it is our passion.

In any business, success comes from making sound decisions. Successful companies find ways to gather accurate information and make the best use of it. Many successful retailers rely on RSG to provide them with actionable information about the expectations, needs, and opinions of their employees and their customers.

We have thrived for three decades because we have remained true to our own customers – retail companies that expect information that is accurate, actionable, and cost effective. With every project that we undertake, we bring:

	Senior-level attention and analysis. Our firm’s principals, with academic and industry credentials in survey research, retailing, consumer behavior, and organizational development, are directly involved in all phases of every RSG project.
	Unmatched retail survey experience. Just as every successful retailer must have a central focus, or point of differentiation, RSG has focused on retail-related quantitative research for thirty years. We are able to share this past experience with current clients so they can get the most out of each survey we conduct.
	Superior value. Value has components of both quality and cost. RSG delivers the highest caliber of work, yet our fee structure is considerably lower than competing major research and consulting firms.

RSG’s goal is to be the first name that comes to mind when a retailer is considering any survey research. Over 100 companies have helped us strive toward this goal. We value the opportunity to work with your organization as well. Please let us know if we can be of assistance.

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